AGRICULTURE / SCIENTIFIC RESEARCH / ANIMAL HEALTH / SUSTAINABILITY
Strategic Content Marketing & Communications
Your science deserves an audience.
Your work has real-world impact. I help communicate why it matters in a way that builds awareness, earns trust, and drives the support your mission deserves — without losing the story of the science behind it. Together, we’ll maximize the impact of your marketing efforts to achieve your goals.
Strategic marketing communications for agricultural scientists, researchers, and mission-driven organizations.
I’ve spent 16+ years earning fluency across the full breadth of this industry. From seed coatings and inoculants to animal health products, crop research, and nematology — I've worked alongside R&D scientists, veterinarians, plant pathologists, nematologists, and agronomists to understand the work before writing a single word about it. That depth of understanding is what makes the difference between content that sounds scientific and content that actually builds trust, drives engagement, and earns support for your mission. Here’s how my process works:
Dig Deep: Unearth Your Growth Potential
Content Strategy & Development
Every organization I work with has different needs. That’s why I don't start with deliverables — I start with your goals. I’ll understand your mission and values, uncover immediate opportunities and gaps, and develop your unique branding and content strategy with the purpose of achieving your goals.
Take Root: Establish a Healthy Foundation
Brand & Content Implementation
The sooner you start building your audience, the sooner you achieve organic reach, establish credibility, earn industry trust, and grow engagement. With expertise in writing and design, I’ll take your complex, technical information and turn it into content that actually resonates with your audience — consistently across the channels and platforms that best serve your brand.
Branch & Bloom: Expand Your Reach
Media Relations & Campaign Management
Most of my clients think of me as a fractional marketing employee — someone deeply embedded in their goals and their work, who takes content and runs with it across channels. I create the communications infrastructure to continuously support your brand’s growth, industry awareness, and audience engagement.
Designed for Knowledge Experts
(Who Don’t Do Marketing)
When you have the expertise, you often don’t have the bandwidth — but you don't need to waste resources on a ten-plus-person agency.
I built Ardor & Ash after years inside both in-house and agency environments — and after seeing, firsthand, how much budget gets absorbed before a single piece of content reaches your audience.
As a one-person consultancy, every dollar you invest goes directly into strategy and execution. I step in as a fractional marketing partner — embedded in your goals and running with the content so you don't have to.
No overhead. No account management layers. No learning curve. Just focused, expert-level work from someone who grew up surrounded by agriculture, studied agricultural communications, and has spent a 16-year career earning fluency across the full breadth of this industry.
“I built Ardor & Ash after years inside both in-house and agency environments — and after seeing, firsthand, how much budget gets absorbed before a single piece of content reaches your audience.”
CONTENT MARKETING
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WRITING
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PR
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MEDIA RELATIONS
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GRAPHIC DESIGN
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CONTENT MARKETING ~ WRITING ~ PR ~ MEDIA RELATIONS ~ GRAPHIC DESIGN ~
Contact Me
Lily M. Scott
lilyscott@ardorandash.com
+1 515-338-0133