Ag Science Content Marketing
Strategic, full-spectrum marketing communications — built around your science, your mission, and your audience.
I don't start with deliverables. I start with your goals.
Every organization I work with has different needs — a different audience, a different stage of growth, a different definition of success. I don't believe in fixed service packages that force you to pay for things you don't need.
Instead, I dig into your business first, then build exactly what will move the needle. Most of my clients think of me as a fractional marketing employee rather than a contractor — someone deeply embedded in their goals and their work, who takes the content and runs with it across every channel.
The 3 Growth Phases
Whether you’re starting from scratch or rebuilding, my process focuses on ensuring your marketing communications efforts are aligned with your business goals — from strategy through brand through launch. Each phase builds on the last, so you walk away with a complete, cohesive marketing system — not a pile of disconnected content.
Dig Deep: Unearth Your Growth Potential
Content Strategy & Development
The foundation everything else is built on. Before creating a single piece of content, I get to know your mission, audience, competitive landscape, and goals. The result: a marketing strategy that aligns your goals, audiences, messaging and communications tactics.
Integrated marketing strategy development
Brand voice and positioning
Audience analysis and messaging frameworks
Content roadmaps and campaign planning
Channel strategy across social, email, web, and PR
Take Root: Establish a Healthy Foundation
Brand & Content Implementation
Across 16 years in ag, I've written content and designed graphics for nearly every channel and every audience — from peer-reviewed scientists to row-crop producers to industry trade press. In this phase we’ll build out your communication channels with on-brand visuals, relevant messaging, and engaging content— all aligned with your marketing strategy.
Brand identity and design
Thought leadership articles and editorial content
Social media content and graphics
Email marketing campaigns
Messaging platform development
Blogs, newsletters, and industry publications
Multimedia content including video
Branch & Bloom: Expand Your Reach
Media Relations & Campaign Management
This is when we transition to steady growth. Full-cycle campaign management — from strategy through launch through analysis — with a system in place for a continued content and brand development. This includes gaining alignment with your entire organization on messaging efforts and enabling your team with the knowledge, tools, and resources to share in the effort.
Press releases and media relations
Multi-channel campaign coordination
Social media management
Email marketing scheduling
Performance tracking and KPI reporting
Metrics analysis and optimization recommendations
Let’s Talk About Your Path to Success
With extensive experience developing communication strategies for ag and natural science projects, initiatives, and organizations, I excel at bridging complex ideas with clarity and purpose to maximize outreach efforts.
Through my process, we’ll find the best path to:
Develop a strategy for consistent, relevant messaging that's connected across channels
Identify the marketing communications efforts that provide maximum value for achieving your goals
Communicate a story that resonates with targeted audiences for increased awareness and stronger recall
Enable your team to advocate for and participate in communications initiatives
Evaluate content and campaign performance to ensure its success
Lily M. Scott
lilyscott@ardorandash.com
+1 515-338-0133